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Showing posts with the label The Jungle Book (1967)

The Jungle Book: Distribution

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Distribution The process of making a movie available for viewing by an audience. Differences between JB1967 and JB2016 - which is the biggest difference? 1. 2016 featured live human actor vs cartoon 1967 2. Budget $4m 1967 (made $205m) vs. $175m 2016 ($966m) 3. Trailer for 1967 one included whole scene vs. more teasing trailer 2016 version 4. Tone of plot darker 2016 - possibly aa difference in genre 5. 1967 hand-painted vs. digital painting 2016 6. 2016 budget allowed for high quality very famous A-list stars 7. Cameras - 1967 multiplane vs 2016 CGI and photo-real 8. Minimal numbers of posters in 1967 version The distributer chooses which films to distribute - often from seeing the film at a film festival for example. They decide on the number of digital copies and pay for each. Negotiate the release date and site of exhibition - when/where. Agree on a budget and sequence a campaign across a range of online, audio-visual and print platforms. Online platforms include a website as centr...

Homework - due Friday 27th

1. What are the key differences between mainstream and independent film? Mainstream media is targeted against multiple different audiences, appealing to all, whereas independent films tend to target one specific audience. Mainstream movies tend to make more money, and usually have a larger budget. 2. What technology was used to produce both JB films? The 1967 version was created on transparent ‘cels’. Disney developed this by using a multiplane camera which photographed a much larger number of layers of frames at once of artwork, each at different distances from the camera and moving at different speeds which created the illusion of depth and a kind of 3D effect. The 2016 version was created using cutting edge CGI – the animals were created digitally post-production and the one actor in the film acted against a blue screen. On the set, scenes were filmed using motion capture. ‘We motion-captured the entire movie before we filmed anything and we cut the whole film together,’ says Favrea...