The Jungle Book: Distribution

Distribution

The process of making a movie available for viewing by an audience.

Differences between JB1967 and JB2016 - which is the biggest difference?

1. 2016 featured live human actor vs cartoon 1967

2. Budget $4m 1967 (made $205m) vs. $175m 2016 ($966m)

3. Trailer for 1967 one included whole scene vs. more teasing trailer 2016 version

4. Tone of plot darker 2016 - possibly aa difference in genre

5. 1967 hand-painted vs. digital painting 2016

6. 2016 budget allowed for high quality very famous A-list stars

7. Cameras - 1967 multiplane vs 2016 CGI and photo-real

8. Minimal numbers of posters in 1967 version

The distributer chooses which films to distribute - often from seeing the film at a film festival for example.

They decide on the number of digital copies and pay for each.

Negotiate the release date and site of exhibition - when/where.

Agree on a budget and sequence a campaign across a range of online, audio-visual and print platforms.

Online platforms include a website as central marketing hub with convergent links to trailers on YouTube and social networking platforms.

Distributers charge distribution fees to th3e cinema. Each week the film is in distribution, the sudio makes less per ticket (hence opening weekend being so important)

Usually the blockbuster films are distributed by 'blanket release' (where a film is released across a huge number of cinemas simultaneously in order to need expected demand). So if small UK independent companies manage to get their films into cinemas, it will be competing for attention against one or more films that take on status of 'an event'.

Distribution in 1967 VS. 2016

Digital

Towards the end of 2005, the UK distribution and exhibition sectors were starting to move towards digital distribution and exhibition.

Digital technology is seen to offer a more cost effective and logistics-light alternative to the tried and trusted, but unwieldly model of 35mm print distribution.