Radio 1, Lesson 3

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Radio 1 Breakfast Show overview

  • Runs weekdays Mon-Thurs presently from 7am until 10.30am (shifted from 6-10 as more people are working from home)
  • It has been running since 1967
  • It is currently hosted by Greg James who took over from Nick Grimshaw
  • He is the 16th presenter and took on the role in 2018

Greg's first radio show

What is the most important aspect from this clip?

  • The audience are at the heart of the show
  • Greg James exploits web 2.0 and audience interactivity to promote his show

'Radio 1 Breakfast Show gains listeners' article

How many people listen to the Radio 1 Breakfast Show?
  • 5.19 million weekly listeners
How many new listeners have tuned in since he started presenting?
  • 300,000
How old is Greg James?
  • 33
How did Greg James reveal his delight at the audience figures?
  • Instagram
Who does Greg James put the success of the show down to?
  • The audience
What is Bob Shennan (director of BBC Radio and Music) particularly pleased with?
  • The show's popularity on YouTube, social media and BBC Sounds

Audience figures change all the time

What do the most recent figures suggest?
  • Greg James' breakfast show on BBC Radio 1 was the only station of the top seven to experience growth over the quarter, up 1.3% to 4.9m. However, the show's reach dropped -3.4% over the year.
What makes Radio 1 Breakfast Show so successful?
  • A great presenter with personal, audience interaction, through texts, calls and social media. It makes the audience feel cared for and part of the show. They like the music, they like what's on the radio show because they chose it. They feel like R1BS is their show.

Quick quiz

  1. What are the Reithian Values of the BBC? Inform, educate, entertain.
  2. What is the audience for Radio 1? 15-29 year olds.
  3. How much is the licence fee? £154.40.
  4. How many people listen to Radio 1 per week? 4.9million.
  5. What should Radio 1 be doing as a PSB? Impartial news and information; education; high quality, distinctive programmes; reflecting, representing and serving all communities across Britain; supporting creative industries; reflecting the UK and its values to the world.

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