Unseen Adverts

-

Target Audience:

  • ABC1
  • 18-30, 
  • female,
  • Western
  • Religious

Colour:

  • Shades of blue
  • Yellow/golden
  • It is clean and refreshing
  • Religious

Brand Identity:

  • Logo on cans

Text:

  • Claims to be healthier
  • "Believer"

Mise-en-scene:

  • Giving you the drink

Comments

Post a Comment

Popular posts from this blog

Radio 1, Lesson 3

-
Radio 1 Breakfast Show overview Runs weekdays Mon-Thurs presently from 7am until 10.30am (shifted from 6-10 as more people are working from home) It has been running since 1967 It is currently hosted by Greg James who took over from Nick Grimshaw He is the 16th presenter and took on the role in 2018 Greg's first radio show What is the most important aspect from this clip? The audience are at the heart of the show Greg James exploits web 2.0 and audience interactivity to promote his show 'Radio 1 Breakfast Show gains listeners' article How many people listen to the Radio 1 Breakfast Show? 5.19 million weekly listeners How many new listeners have tuned in since he started presenting? 300,000 How old is Greg James? 33 How did Greg James reveal his delight at the audience figures? Instagram Who does Greg James put the success of the show down to? The audience What is Bob Shennan (director of BBC Radio and Music) particularly pleased with? The show's popularity on YouTube, s...
Read more

Radio 1, Lesson 8

-
Tony Blackburn had to  launch Radio 1 as a pop station in 1967, transforming the image of the BBC from an objective, parental presence in the family home to something switched-on and youthful,  when the primary currency of pop music changed from short, radio-friendly hit singles (he opened the station with the Move’s Flowers in the Rain) to long, hard-to-interrupt albums such as the Moody Blues’ Days of Future Passed. Once Blackburn moved on, others had to try to match that tone ( Mike Smith, Mark Goodier ) or find other ways to keep the ball in the air. Noel Edmonds and Simon Mayo took a cooler, puckish approach. Dave Lee Travis was avuncular and wacky. Mike Read came across as part fan, part parent (his objection to the lyrics of Frankie Goes to Hollywood’s Relax being a rare deviation from the breakfast show’s blanket appreciation of the hits) Pop culture was shifting from psychedelia to prog rock, glam rock to album-oriented rock, disco to punk, and the breakfast show...
Read more

Representation Across Newspapers

-
Newspapers use different techniques to present news and every news brand represents each story slightly different to other news brands. There are multiple reasons for this; they may have different target audiences, they support different political parties, or to stand out from other news brands for example. Here is one story and how it is represented across the different new brands. The story: Tom Watson stepping down as Labour deputy leader and MP. The Guardian: Tom Watson quits as Labour deputy leader and steps down as MP. Images/videos used The Guardian uses one video of Watson explaining why he quit deputy leader and stood down as MP. He explains it was "personal, not political". This is very factual, not appealing to anyones emotions for anything. Choice of language Very serious and factual. Lots of quotes are used to show how truly represented the story is. Screenshots of Twitter are used to emphasise this. What caught my attention The use of twitter screens...
Read more