Jungle Book Question
The changes in marketing and circulation from 1967 to 2016 have helped the film industry target multiple audiences in order to gain a maximum profit off their movies. This has been done mainly through the advancement of technology, and the acquiring of other franchises/networks. In 1967, Disney handled its own marketing and promotion for its own films, which minimizes risk, The company had already expanded into theme parks (Disneyland) and television. Disney had already been aware of the value of merchandising from the beginning, which gave them a head start. Disney built brands around JB characters, enabling them to be successful in live shows, toys and merchandise, video games and entertainment parks. For example, McDonalds had Jungle Book 2 Happy Meals which on turn promoted the first film. Disney also licensed characters to be used by other companies, such as a video game for Sega and a Gameboy video game in the early 1990s. These marketing techniques were great for targeting...
